Marketing Sales and Services Courses
This Career Cluster prepares learners for careers in planning, managing and performing marketing activities to reach organizational objectives.
According to the latest statistics, there are 16 million jobs in sales and related occupations. Advertising, marketing, promotions, public relations and sales managers hold more than 700,000 jobs. Over 300,000 high-paying management positions are likely to be available over the next decade. Employment opportunities for retail salespeople are expected to be good. Individuals with a college degree or computer skills will be sought for managerial positions in sales, logistics, and management information systems, marketing and e-marketing.
CAREER AND TECHNICAL EDUCATION STUDENT ORGANIZATION
DECA (an association for Marketing Education students)
- DECA for high school students
- DECA for college students
- Professional Division for business people, DECA alumni, educators, and parents who all support the goals of the association
DECA prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality, and management. It provides students with leadership opportunities at the local, state, and national levels. Members may seek elected office or serve in positions of committee leadership. Students gain valuable hands-on, authentic leadership skills by being active in the student-led student organization.
DECA enhances the preparation for college and careers by providing co-curricular programs that integrate into classroom instruction, applying learning in the context of business, connecting to business and the community, and providing unique opportunities to extend classroom learning through competitive events. Members leverage their DECA experience to become academically prepared, community oriented, professionally responsible, and experienced leaders.
SAMPLE OCCUPATIONS RELATING TO THIS CAREER CLUSTER
- Appraisers and Assessors of Real Estate
- Customer Service Representative
- Fashion Designers
- Floral Designers
- Interior Designer
- Market Research Analysts
- Real Estate Sales Agents
- Retail Salespersons
- Sales Engineers
- Service Station Attendants
- Stock Clerks and Order Fillers
PRINCIPLES OF BUSINESS AND FINANCE
Course Number: BF10
This course introduces students to topics related to business, finance, management, and marketing to cover business in the global economy, functions of business organization and management, marketing basics, and significance of business financial and risk management.
Course Number: MM51
In this course, students develop an understanding of the processes involved from the creation to the consumption of products/services. Students develop an understanding and skills in the areas of distribution, marketing-information management, market planning, pricing, product/service management, promotion, and selling. Students develop an understanding of marketing functions applications and impact on business operations.
Course Number: MI21
In this course students are introduced to the fashion and merchandising industries. Students acquire transferable knowledge and skills among the concepts of the business of fashion, fashion promotion events, the evolution and movement of fashion, the fashion industry, career development, merchandising of fashion, and the selling of fashion.
Course Number: ME11 & ME12
Prerequisite: MM51 Marketing
OR BF05 Personal Finance OR BF10
Principles of Business and Finance; ME11
In this course students evaluate the concepts of going into business for themselves and working for or operating a small business. Emphasis is on the exploration of feasible ideas of products/services, research procedures, business financing, marketing strategies, and access to resources for starting a small business. Students develop components of a business plan and evaluate startup requirements.
STRATEGIC MARKETING HONORS
Course Number: MU92
Prerequisite: MM51 Suggested
This fast-paced course challenges students by combining into one course the concepts taught in the Marketing and Marketing Management courses. The curriculum, activities, and resources utilized in this course are written at the freshman college level. The Strategic Marketing course focuses on the impact of marketing on society, procedures used in buying behavior, procedures to manage marketing information, procedures to develop and manage products, pricing procedures, promotion, marketing channels, supply chain management, retail operations, and global marketing.
CTE ADVANCED STUDIES
Course Number: CS95
Prerequisite: Two technical credits in one Career Cluster. This culminating course is for juniors and seniors who have earned two technical credits, one of which is a completer course, in one Career Cluster.
The Advanced Studies course must augment the content of the completer course and prepare students for success in transitioning to postsecondary education and future careers. Students work under the guidance of a teacher with expertise in the content of the completer course in collaboration with community members, business representatives, and other school-based personnel. The four parts of the course include writing a research paper, producing a product, developing a portfolio, and delivering a presentation. Students demonstrate their abilities to use 21st century skills.
Course Number: Various
Prerequisite: Application – Must take a co-op training class in the same year to receive credit
Multiple Enhancement courses offered
- BD10 Multimedia & Webpage Design
- BM10 Microsoft Word & PowerPoint
(Standard and Honors Level Offered)
- BM20 Microsoft Excel & Access Honors
- BF05 Personal Finance
- MH42 Hospitality & Tourism
- CS97 CTE Internship
- CC45 Career Management
- FA31 Apparel & Textile Production I