Rockingham County Schools (RCS) is excited to announce the launch of a new district-wide campaign titled "Report, Not Repost" aimed at addressing the growing concern over social media posts, particularly those threatening violence toward individuals or schools. This campaign seeks to educate students, parents and the community on the critical difference between responsibly reporting harmful content and the dangerous consequences of sharing it.

The primary goal of this campaign is to encourage students, parents and staff to take immediate, responsible action when encountering threatening content online. Reposting or sharing such content—whether to express concern, curiosity or disbelief—only amplifies its reach, causing confusion and distress. In contrast, reporting the threat to school officials or law enforcement allows the appropriate authorities to investigate and take necessary action, ensuring the safety of everyone involved.

If students or parents come across posts that threaten violence, harm, or injury, they are encouraged to:

Take a screenshot of the post
Report the post to a school administrator, teacher or School Resource Officer (SRO)
Use the Say Something app, which allows anonymous reporting
Avoid sharing the post with others, as this only escalates fear and panic

RCS wants to remind parents and students that all threats, regardless of intent, will be thoroughly investigated by our local, county and state law enforcement partners.

We're asking for everyone’s support in making this campaign a success. By choosing to report rather than repost, we’re keeping our schools safer, reducing fear and panic, and ensuring that threats are handled quickly and appropriately.

Huntsville Elementary